On Palate Press: Machine vs. hand-harvesting (and our future with robots in winemaking)


An interesting take

Originally posted on The Wine-o-scope:

A few years back, a group of Auckland-based researchers established that machine-harvested Marlborough sauvignon blanc has higher aromatic thiol concentrations = tastes more intensely Marlborough sauv blanc-y = is better than wine from hand-harvested grapes. I don’t know how widely that logic is known amongst wine consumers, in New Zealand or elsewhere. Reading back labels in my local wine shop makes it clear that the hand-picked grapes = superior wine logic rules in the minds of marketers and, if they’re any bellwether (a worthwhile question), at least some consumers.

Marlborough sauvignon blanc aside, is that prejudice justified? My January piece for Palate Press addresses that question. The short answer is that hand-harvested grapes are in many settings more about feeling good about purchasing genuine artisan wine than about quality or flavor. The longer answer is here.

Saying that hand vs. machine harvesting is becoming less and less of a quality issue, with…

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